This is a simple story that started with shopping for a little black dress.
It was cute and long with a slit on both sides and a big cut-out on the back.
But, I needed to wear a bra....
My mother, who was with me at the time, convinced me to buy the dress and worry about the bra issue later. And as all good daughters do, I listened to her and bought the dress. Fast forward six months later, and the dress was still hanging in my closet, unworn, because I had tried all the options out there, but nothing worked.
So, I decided to come up with my own solution.
Instead of hiding the bra, I would decorate it with an accessory.
BackStory was conceived out of necessity, but more than that it
was my desire to bring to the forefront one of the sexist - but often
overlooked - parts of our bodies...like jewerly for your back.
I grew up in Montreal, raised by two generations of quality manufacturers. My father specialized in women's high-end coats and suits. It seemed only natural that I would follow in his footsteps. I started my career as an accountant, but now have come full circle and am following the family tradition of design and development of luxury products. It is never too late.
Have fun creating your own BackStory.
Esther, BackStory Founder
WE SPENT YEARS DESIGNING THE PERFECT BRA
AND THEN WE MADE IT BETTER